About

Acquired by Excel Sports Management

Block Six Analytics is a data-driven sports sponsorship management platform and marketplace. Sports properties, agencies and brands use B6A’s analytics platform to maximize ROI on their sports sponsorship spend across all advertising channels. Partners include Pepsi, Citi, Miami Heat, Cleveland Browns, Soldier Field (home of the Chicago Bears), and Comcast SportsNet.

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Challenge

Remedy needed to build the new product, while maintaining support for B6A customers on the existing platform.

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Solutions

Block Six Analytics had been in development for over 4 years before engaging Remedy. Remedy was brought in to replace the existing legacy product with a modern, scalable solution. Our design team presented several options of how to make the product more user friendly. After the design approach was selected, the team created and executed a technical plan to transition from the outdated platform to the new solution. The legacy platform was built as a monolithic PHP application; the new architecture utilized a combination of React/Redux SPA with the support of a custom backend API using Python. Technical steps involved adding initial API support to the legacy application and transitioning API’s to the new stack as product development progressed to guarantee uninterrupted service. Within 3 months, Remedy completely replaced the client facing functionality and moved on to admin/back office development.New features required Machine Learning (Media analysis platform) integration to process games and visualize on-screen sponsorship results, Social Sentiment Analysis Platform (natural language processing) for Twitter Instagram and Facebook.

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Results

• Fixed the reservation system to prevent overbooking and improved scalability and performance.
• Launched web app MVP within 3 months.
• Integrated released machine learning and natural language processing suite.
• Documented and tested API use-cases using functional tests.

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Business Impact

Remedy worked with Block Six Analytics from 2012 through 2017. During this time Block Six Analytics raised a $2M Seed Round, led by Bowery Capital and follow-on funding from notable angel investors, including NBA superagent David Falk. B6A grew to service a multitude of sports properties and consumer brands, including the Detroit Lions, Wisconsin Badgers, and Marketcast.