01 The Situation
ClassPass had product-market fit. Demand was real, growing fast, and accelerating. What they didn't have was infrastructure that could keep up.
Every noon booking window was a stress test the system wasn't passing. Reservations were failing at peak hours. Manual workarounds were holding things together. And while all of that was happening, ClassPass still needed to ship a mobile app, move from a single subscription to a multi-tier pricing model, and build the technical foundation their next funding round would require.
Their engineering team was three people.


